Thursday, March 27, 2025

A Legacy in Time- Revival of Heritage with Handlooms

Introduction

India is one vibrant homeland where culture and tradition are tremendously rich and special. Art and crafts are alive and well there and they resonate so well with excitement and colour of everyday life by the lively and ebullient societies there. Having a history dating back more than 5,000 years, the art and craft traditions of India are the living proofs of the resourcefulness, tenacity, and cleverness of Indians.

From rich textiles and awe-inspiring pottery to breathtaking sculptures and resplendent paintings, Indian craft and art have determined not only the visual face of India but have also offered windows into its tapestry of diverse cultures. Today we take time to celebrate different crafts and art forms that are part of India's precious inheritance and show how long they have been appealing to people.


The Colours of Indian Textiles

For as long as centuries have been rolling by, fabrics have been the mainstay of Indian art and craftsmanship. Every region in India has unique weaving patterns and designs, usually symbolizing the social, cultural, and geographical diversity of the region. Some of the well-known textile traditions are:

  1. Banarasi Silk: Erstwhile these beautiful silk saris originate from Varanasi and are legendary for the rich embellishments of embroidery and fine weaving work. They're super favourites for brides to grace their weddings with great style.


  1. Kanchipuram Sarees: Originating from Tamil Nadu, these sarees are characterized by their bright colours and luxurious gold Zari work, representing tradition and elegance.




  1. Bandhani: There's a special way of dyeing fabric from the place called Gujarat and Rajasthan together, and it's called Bandhani. The trick leads to dyed fabrics that have bright, bold colours as well as wild patterns. Pretty colours usually turn up on typical garments like stoles and flowing skirts.


  1. Khadi: Khadi hand spun and hand-woven fabric that caught the eye and heart during India's fight for independence mixes sustainability philosophy and total independence with down-to-earth aplomb.

These fabrics are not only statements of fashion but also witnesses to the history and traditions that have been handed down through generations.


The Splendor of Paintings and Murals

Indian painting styles are as diverse as the nation. Whether it’s the ancient rock paintings so beautiful in Bhimbetka or vibrant murals that decorate walls across India's Kerala, each one manages to be a whole different room to the next. Some of the prominent styles include:

  1. Madhubani: Originating from Bihar this beautiful folk art is colourful and full of beautiful, intricate designs and really excels at depicting myth, nature and domestic life.
  2. Warli: A tribal art form from Maharashtra, Warli paintings use simple geometric shapes to convey the connection between humans and nature, effectively narrating the story of life.
  3. Miniature Paintings: These tiny paintings, born in the Mughal period, are filled with details and colours and portray scenes of palace life, war, and courtly scenes.

The Cultural Significance of Arts and Crafts

Indian crafts are not just beautiful. Each art form carries a story and honours the rich history and culture of communities. That story is also a way to express ourselves socially. Artistic skills are handed down through families who are artisans, so the kinds of work they create always have a sense of both tradition and new twists. From generation to generation, the work evolves a bit but it always stays very connected to tradition. Generations fly by, but through family they keep passing down these craft skills and arts so something very important keeps the fire of old skills alive. In addition, in modern times, there is a new interest in handcrafts as individuals look for sustainable and fair alternatives to mass production.


Conclusion

Honouring the Craftsmanship of India

Honouring India's rich tapestry of art and craftsmanship is a time of surpassing honour, and it's powerful to just remember the artisans who spend their whole lives keeping these traditions alive. Through buying handmade products or patronizing local artisans, we can all play a part in keeping this rich cultural heritage alive.

Stay connected for more information!

Dr. Anshul Sharma, Sr. Faculty@School of Fashion Design

Monday, March 24, 2025

Retail and Fashion Industry Evolution: A Decade of Growth, Innovation, and Performance

Introduction

Over the past decade, the Retail and Fashion industries have experienced significant transformations, influenced by technological advancements, shifting consumer behaviors, and global economic changes. Here's an overview of their evolution, growth, and performance:​


Retail Industry growth & Expansion:

  • Growth and Market Expansion: The Indian retail market has seen substantial growth, expanding threefold over the last decade. In the fiscal year 2019-20, the sector contributed about 10% to India's GDP and employed over 35 million individuals. ​
  • E-commerce Surge: The rise of e-commerce has been a game-changer. Platforms like Amazon and Flipkart have made online shopping mainstream, leading to a significant shift in consumer purchasing habits.​
  • Omni channel Retailing: Retailers have adopted omnichannel strategies, integrating online and offline experiences to meet evolving consumer expectations. This approach has enhanced customer engagement and streamlined operations.​
  • Technological Integration: The use of data analytics, AI, and machine learning has enabled personalized shopping experiences, efficient inventory management, and improved supply chain operations.​

 



Fashion Industry Changes over time:

  • Sustainability Focus: There's been a notable shift towards sustainable and ethical fashion. Consumers are increasingly demanding transparency, leading brands to adopt eco-friendly practices and materials.​
  • Fast Fashion vs. Slow Fashion: While fast fashion brands have grown rapidly by offering trendy, affordable clothing, there's a counter-movement towards 'slow fashion,' emphasizing quality, durability, and ethical production.​
  • Digital Fashion Shows: The COVID-19 pandemic accelerated the adoption of digital fashion shows and virtual showrooms, making fashion more accessible globally and reducing the industry's carbon footprint.​
  • Resale and Rental Markets: The resale (second-hand) and rental fashion markets have flourished, driven by a desire for sustainability and affordability. Platforms facilitating these services have become increasingly popular.​

 


Conclusion:

In summary, the past decade has been transformative for Retail and Fashion, with technology and sustainability at the forefront of change. As these industries continue to evolve, staying attuned to consumer preferences and global trends will be crucial for sustained growth and relevance.

 Dr Balakrishna D,Sr Faculty@School of Retail & Fashion Merchandise

Friday, March 21, 2025

My Journey with Rhino 3D: Graduating from fundamentals to advanced concepts

Introduction:

In this blog I am writing my experience of learning advance concepts of Rhino 3D. Building upon my initial explorations with Rhino 3D, I continued to push my creative and technical boundaries by designing more complex models. Each project refined my skills which allowed me to experiment with intricate details and develop a deeper understanding of the software. Below are some models created by me.


 Screwdriver:

One of my first models in this phase of my journey, was a screwdriver. This model introduced me to key Rhino tools like WireCut and Polar Array. I began by sketching half of the handle using Free-Form Curves and shaping it with Revolve. To enhance the grip and the aesthetics, I employed Interpolate Curve, Pipe, and Boolean Difference before shaping the tip using WireCut. This project reinforced my grasp of structured modeling techniques and improved my precision in creating detailed structures.


 Mouse:

Designing the mouse was my first independent venture in Rhino.Without any set guidelines, I trusted my instinct to shape its form and focus on the ergonomic aspects of my design. Hereafter, I refined the details with Polyline, Split, EdgeSrf, and Isocurves. The palm rest and scroll wheel emerged from experimentation with Interpolate Curves, Cylinder, Pipe, Polar Array, and Boolean Difference.


Engagement Ring:

Following the mouse, I created several models on my own. An important one among them is the Engagement Ring. This design helped me refine my detailing skills and explore intricate jewelry modeling in Rhino 3D. I learnt that Engagement Rings have a prominent gemstone, so I created a diamond separately using Polyline, EdgeSrf, and Polar Array. To make the band, I used Circle and Pipe commands. Lastly, I used Polar Array to place individual diamonds on the Ring.


 Wooden Toy:

After exploring jewelry design, I shifted my focus to structural modeling with a wooden toy inspired by glider aircrafts. This project challenged me to build each component with more accuracy. Using Revolve, Split, Cylinder, Pipe, and Boolean Difference commands, I crafted the body, fan, wings, and wheels, thereby, blending aesthetics with functionality in a seamless design process.


Conclusion:

This phase of my journey was more than just mastering commands, it was about transforming ideas into reality. Each model refined my eye for detail, my sense of form, and my confidence in creating designs more independently. In my opinion, Rhino 3D is not just a software, it’s a canvas where precision meets creativity and every project is a step toward limitless possibilities.

Swastika Dhyani, Foundation-2024

Monday, March 17, 2025

Shaping Ideas in 3D: My Journey with Rhino 3D learning basic models

Introduction:

In this blog, I am sharing my journey in exploring 3D CAD through Rhino 3D—a powerful tool that has transformed my approach to design and modeling and how I created various models by using the different tools of Rhino 3D. Here I am showcasing my journey as a beginner to 3D CAD and gradually I will share more deeper insights into how I learnt to create advanced models in Rhino 3D 

My Learning Journey:

When I first started using Rhino 3D, I felt both excited and overwhelmed by the many tools it offers. However, by following the guidelines and notes, provided to me by my faculty, I gradually learnt how to create small models and later on, bigger models. With each new model, the complexity increased, allowing me to explore new tools and improve my skills step by step.

Some of the models that I have created are as follows:


Starting small

      Dice

My first model in Rhino was a dice, which introduced me to some basic tools. I started by creating a box and used Fillet Corners to make the edges round. Then, I placed spheres for the dice numbers and used Boolean Difference to subtract their shape from the box. Finally, I applied OffsetSrf to add thickness, making the model ready for 3D printing.

Making the Dice had a significant impact on my learning journey as it helped me boost my confidence and curiosity to explore more tools in Rhino.



 ●     Water Bottle

After the dice, I was assigned to create a water bottle, which helped me work with precise measurements. I created the outline of half of the bottle using free-form curves and then used Revolve to complete the model.

Creating the water bottle taught me the importance of precise measurements in modeling. I learned how to use curves to define shapes and how the Revolve tool transforms a 2D sketch into a 3D form. This experience improved my accuracy and design skills in Rhino 3D.



Gradually learning new tools

     Chair

Once I completed making the basic models, the designs became more complex. My next task was to make a chair, where I learnt some more tools like Pipe, Split, and EdgeSrf for detailed modeling. To make the chair, I first created the frame and seat using Polyline with accurate measurements. I used Pipe for the frame and Fillet Corners to make the edges round. Then, I applied EdgeSrf for the seat and created circles on the seat. Finally, I used Split to create holes.



Conclusion:

Through each model I created, I gained a basic understanding of Rhino 3D and improved my design skills. From basic shapes to detailed models, every project has helped me learn new tools and techniques. While I have come a long way, my curiosity keeps pushing me to explore more. I look forward to experimenting with new designs, mastering advanced tools, and continuously improving my skills in Rhino 3D.

Stay connected for more updates about my work in the upcoming blog!

Swastika Dhyani B Des (Foundation 2024)

Monday, March 10, 2025

The Scope of Post Graduation in Retail and Fashion Merchandise

Introduction

In today's fast-paced fashion and retail business, an MBA in Retail and Fashion Merchandise is highly valuable. The fashion retail industry is the business of buying and selling clothing, shoes, and accessories to consumers. It includes physical stores, online retailers, and e-commerce. The MBA degree perfectly merges innovative design with strategic retail direction. But what do they teach in this degree, and what kind of careers can it lead? Let's explore further.


Understanding the Course

An MBA in Retail and Fashion Merchandise provides students with crucial skills, including:

1. Merchandising Strategy: Achieving expertise in product choice, pricing, and inventory control.

2. Retail Operations: Understanding store design, supply chain logistics, daily activities in store for improving the customer experience..

3. Fashion Marketing: Acquiring the skill of digital marketing, brand management, and consumer behavior analysis.

4. Business Acumen: Developing solid foundations in finance, leadership, and strategic decision making.

5. Dual Benefits: Understanding of Retail and Fashion Industry.


Career Opportunities

1. Merchandise Manager: In charge of product selection, inventory management, and pricing development to drive sales. Works together with buyers and designers to craft attractive product mix.

2. Retail Buyer: Responsible for picking products for selling in stores, needing an acute sense of trend and good negotiating skills with vendors.

3. Brand Manager: Works on developing and sustaining the identity of a brand through special marketing campaigns and consistent messaging across all media.

4. Visual Merchandiser: Designs engaging in-store displays to captivate customers and drive sales.

5. E-commerce Manager: Oversees online retail operations, enhances user experience, and implements digital marketing strategies to increase online sales.

6. Supply Chain Analyst: Ensures efficient product flow from manufacturers to customers, aiming to reduce costs and improve efficiency.


Industry Demand and Growth

The global fashion industry is poised for rapid growth, supported by the rise of e-commerce, fast fashion, and sustainable fashion trends. This industry requires professionals who possess expertise in both fashion and retail.

As retail undergoes digital transformation, the demand for roles in e-commerce management and digital marketing continues to rise. MBA graduates in Fashion and Retail Merchandise are equipped to take advantage of these emerging opportunities.


Conclusion

Why Pursue an MBA in Retail and Fashion Merchandise?

1. High Demand: The ever-evolving retail market demands graduates who can seamlessly blend creativity with business strategy.

2. International Opportunities: Fashion is a global industry, providing chances to work with international retailers and brands.

3. Entrepreneurship: The skills acquired in this program equip graduates to launch their own retail or fashion ventures.

Stay ahead, Happy reading!

Gaurav Singh, Senior Faculty@School of Retail & Fashion Merchandise FDDI Hyderabad

Thursday, March 6, 2025

Stepping into Creativity: The Sneaker Artistry Workshop at FDDI

Turning Sneakers into Canvases

On 27th February 2025, FDDI Hyderabad turned into a creative playground as we hosted a sneaker artistry workshop in collaboration with Pidilite. The air buzzed with excitement (and maybe a little paint smell) as we were handed pristine white sneakers and told, “Do whatever you want!” Full creative freedom? Yes, please!

Armed with brushes, and vibrant acrylic paints, we dove into our designs. Some people went for bold patterns, others meticulously painted tiny details — every pair of shoes started transforming into a wearable piece of art. Whether inspired by street style, nature, or a spontaneous burst of color, the room brimmed with fresh ideas and artistic energy.




Fridge Magnets & Messy Hands

Pidilite didn’t stop at sneakers — they sponsored fridge magnets and gave us their Mould It clay to shape and paint. It felt like being a kid again, hands covered in paint and clay as we sculpted everything from cute characters to intricate designs. The creative ambience made the whole experience feel less like a workshop and more like a mini art festival.

Friends hyped each other’s work and paint splatters found their way onto clothes (battle scars of creativity, honestly).


Stepping Out with a Story

By the end, everyone had a unique pair of sneakers and a magnet to take home — tangible memories of a day spent creating without limits. Workshops like these remind us why we fell in love with design in the first place: the freedom to experiment, express, and get a little messy in the process.

Would we do it all over again? In a heartbeat. We look forward to joining forces with Pidilite again!

 Arya B Des (FDP)


Tuesday, March 4, 2025

LEARNING @ FDDI

 INTRODUCTION

Welcome to Imprints, a blog dedicated to show case the vibrant and dynamic world of the Footwear Design & Development Institute (FDDI). As a premier academic and training institution, FDDI is committed to advancing the Footwear, Leather Products, Retail and Fashion Merchandise and Fashion Design sectors. With 12 state-of-the-art campuses across India, FDDI stands as a beacon of excellence in education and innovation.

This blog aims to connect with our community by sharing insights, activities, and exceptional work of students and faculty. From innovation and research to patents, articles, experiences, and more, we promise to keep you engaged with enriching content that highlights the true spirit of FDDI.


ABOUT FDDI

FDDI plays a pivotal role in bridging the skill gap within the Indian industry, particularly in Footwear, Leather, Fashion and Retail sectors. Recognized as “An Institution of National Importance” under the FDDI Act 2017, the institute is a leader in education and nation-building. Prestigious certifications like ISO 17025, SATRA Technology Center (UK), Bureau of Indian Standard Certification further reinforce our commitment to quality and excellence.

FDDI offers Bachelor’s and Master’s degree programs in the following domains:

     Footwear Design & Production (B.Des and M.Des)

     Retail & Fashion Merchandise (BBA and MBA)

     Leather Goods and Accessories Design (B.Des)

     Fashion Design (B.Des and M.Des)

                                                            FDDI Hyderabad Campus

WHAT MAKES FDDI UNIQUE?

     Expert Faculty: Highly skilled professionals with industry insights.

     Quality Education: State-of-the-art infrastructure and modern labs.

     Centre of Excellence: Equipped with advanced machinery and experienced scientists for aiding research, prototyping and incubation purpose.

     Industry-Relevant Curriculum: Emphasis on practical pedagogy.

     Workshops & Seminars: Exposure to recent technologies and industry expertise.

     Strong Industry Connect: Building bridges between students and professionals.


HIGHLIGHTS OF FDDI HYDERABAD

     Strategic Collaborations:

v  Institutional collaboration between FDDI, Hyderabad and TGLIPC

v  MoU with AIIMS, Hyderabad to redefine Healthcare Footwear

v  Transformative pact between FDDI,Hyderabad and LEPRA Society

v  MoU with Department of Handlooms & Textiles, Government of Telangana

v  Product development with Andhra Pradesh State Handlooms Weaver’s Cooperative Society (APCO)

v  MoU with Telangana Handloom Weavers Cooperative Society Ltd (TGCO)

v  MoU with Telangana Handicrafts Development Corporation Limited

     Skill Development: Artisan training with KVIC.

     Saili Store: Platform for student displays and consultancy work.

     Industry Engagement: Safety Footwear Symposium with BIS

     Hands-On Learning: Workshops on AR/VR, Illustration, UI/UX, Wearable workshop

     Student Centric clubs for Holistic Development: Photography, Social Media, Sports & Fitness, Cultural, Social & environmental etc


                                                                            Saili Store

CONCLUSION

Imprints is more than just a blog; it’s a window into how FDDI is nurturing talent and shaping the future workforce of the industry. Through this platform, we aspire to spread awareness about the knowledge and opportunities in footwear, leather, fashion and retail sectors. Stay tuned for knowledge-packed articles, industry trends, and inspiring stories from FDDI Hyderabad.

Happy Reading! Stay Connected!

 

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