Introduction
It is always felt as a conflict between two priorities –looks and quality performance, while we choose our footwear. We want our shoes to be more stylish and fashionable, which will make us feel confident and trendy. But on the other hand, we want the durability, comfort, balance, performance and overall value of the spent money.
Aesthetical Look: The Visual appearance to influence purchase
behavior
Stylish shoes are essential to make our day to day life match between our clothing and make a definite statement. A stylish pair of shoes can elevate our mood, boost our confidence, and make us feel good with following major attributions:
·
Fashion Statement
·
Expression of
personal style
·
Matching touch with
outfit
Quality Performance: functionality and
fitness for purpose
Quality performance is not just about what material composition is used or the method of constructing a shoe. It is also based on the craftsmanship, risk analysis and understanding of minute details that make it suitable for intended use. While aesthetic look is crucial, but quality performance has equal significance prioritizing the following factors:
·
Comfort and support
to feet
·
Prevention of Injuries
and discomfort
·
Offer durability and
longevity
·
Withstand the demands
of daily wear and tear
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The Ideal Balance: Aesthetical Look and
Quality Performance
So what do we have to do when we have to choose between an aesthetically pleasing look and quality performance? The outcome is that the ideal decision should be to make a balance between both an aesthetically pleasing look as well as and quality performance both
Selection
of a shoe with style and substance
Checking of material and construction: Ensure that the shoe is made of high-quality materials and construction.
Sole of the shoe- We can say the sole of a shoe is where all the balance of a shoe lies. We should check for proper walkabout balance, slip resistance and pasting of the sole with upper.
Reviews: Previous experiences of the customers about feedback, returns and comments regarding performance can also help to make the decision.
Fitting & comfort: Each feet has its own shape hence the fitting also will differ. We need to check the proper comfort fit before purchasing.
Conclusion
We can say that for a perfect shoe we need to make a balance between both options: aesthetical look and quality performance in footwear. We should not only make the purchase decision on the basis of visual appearance but also need to focus on the substance, comfort, fitting, durability and safety.
Hence, by prioritizing both aesthetic look and quality performance, we can find a shoe that makes us feel confident with a perfect match to the quote –“Fitness” for purpose”
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